WHY CHOOSE US

40 years of Legacy

Since our inception in 1985, Golden Cruiser has been charting a course towards automotive excellence. For four decades, we’ve been carving our own path, leaving behind tyre tracks of innovation and leadership. Golden Cruiser isn’t just a name; it’s a legacy—a legacy of pushing boundaries and setting new standards in the industry.

We translate cutting-edge technology into tangible results that revolutionise the automotive landscape. But our journey doesn’t end there.

Our relentless pursuit of innovation continues with our groundbreaking FAKESAFE products—a game-changer in the battle against counterfeit parts. When you choose Golden Cruiser, you’re not just choosing a product; you’re choosing a legacy of leadership, a commitment to excellence, and a dedication to elevating both performance and protection to unprecedented heights.

With Golden Cruiser, every journey becomes an adventure on the road less traveled—a testament to our 40 years of pioneering spirit. We invite you to join us as we continue to pave the way for the future of automotive excellence.

FakeSafe

India’s first FAKESAFE automotive fluids

Your car deserves nothing but excellence. That’s why we’ve pioneered FAKESAFE technology—a game-changer in protecting your vehicle’s core. With Golden Cruiser, trust isn’t just a concept; it’s a tangible assurance of top-tier quality infused into every drop, empowering you to hit the road with unshakeable confidence.

Golden Cruiser isn’t just another brand; we’re India’s frontline against counterfeit automotive fluids. We understand that the engine is the heart of your ride, and compromising its integrity is non-negotiable. That’s why we’ve challenged norms, prioritizing authenticity and quality above all else.

When you choose Golden Cruiser, you’re not just selecting a product; you’re embracing Indian innovation at its pinnacle. We’re the trailblazers—the ones who dared to dream big and redefine the industry. Every bottle of Golden Cruiser fluid is a testament to our unwavering commitment to excellence, ensuring that you’re infusing nothing but trust and peak performance into your engine.

But our commitment to authenticity doesn’t end there. We’ve equipped each product with a unique QR code, strategically placed on the cap’s top. Simply scan it with your smartphone camera, and gain immediate access to real-time authentication status. Whether it’s fresh off the line, sold but not yet installed, or currently in use by our certified mechanic, our dynamic QR codes provide instant insights into your product’s journey.

At Golden Cruiser, we adopt the source-to-service model, bypassing intermediaries and selling directly from our shops to consumers. This ensures that every product reaching your hand is authentic and genuine, straight from the source.

How FakeSafe Works

Step 1

Choose your choice of product

Step 2

Scan the QR code on the product

Step 3

The authenticity of the product will reflect on your screen

Only buy “Authentic” products and drive with confidence

With Golden Cruiser, authenticity isn’t just a promise—it’s a guarantee. Experience the power of innovation and technology, and drive with absolute peace of mind, knowing you’ve opted for unparalleled protection for your vehicle.

written Warranty

We are India’s first brand to offer 50% more performance warranty than others.

Golden Cruiser doesn’t just offer engine oils; we provide an impenetrable fortress for your vehicle’s heart. Engineered to surpass mere expectations, our oils come with an ironclad warranty, guaranteeing optimal performance for up to 15,000 kilometres. Picture yourself dominating every twist and turn of the road, with Golden Cruiser’s formidable protection fueling your journey. It’s not just about driving; it’s about commanding with confidence, knowing your engine is fortified by the best.

But our legacy doesn’t end with the engine. Golden Cruiser’s coolants redefine durability in the automotive realm. Bid farewell to fleeting solutions; our coolants boast an unrivalled 5-year guarantee. That’s half a decade of relentless cooling power, ensuring your engine operates at its peak for years to come. It’s more than an investment; it’s a declaration of unwavering performance, keeping your vehicle running smoothly mile after exhilarating mile.

Unleash the full potential of your vehicle with our premium engine oils and coolants, crafted with precision and fortified for endurance. Whether you’re tearing up the track or embarking on a cross-country adventure, trust Golden Cruiser to fuel your passion for performance.

TRUSTED BY OEMs

Golden Cruiser fluids fuel seven out of every ten cars on the road. That’s not just a statistic; it’s a testament to the unwavering trust that OEMs place in our products. At Golden Cruiser, we’ve not only earned the confidence of car owners and drivers but also the world’s most prestigious car manufacturers.

Our automotive fluids are the backbone of countless engines, trusted by OEMs to keep their vehicles running smoothly and efficiently. From renowned brands to industry titans, they all rely on Golden Cruiser to ensure maximum performance and longevity for their machines.

Picture yourself cruising down the open highway, every rev of the engine resonating with power and confidence. That’s the difference Golden Cruiser makes. Our fluids are more than just products; they guarantee top-tier car care, trusted by leading OEMs.

When you choose Golden Cruiser, you’re not just selecting a fluid; you’re choosing the gold standard in automotive excellence. Join the ranks of those who trust Golden Cruiser, and experience the unparalleled performance and reliability that come with our products.

R&D and Laboratories

At Golden Cruiser, we prioritise quality throughout the manufacturing process. We utilise a fully integrated PLC-driven system for automatic blending, ensuring precise control and consistency. Our in-house captive DM and RO plant guarantees the purity of demineralised water, a vital ingredient. We don’t compromise on storage either, with specially designed closed process tanks and a 500 MT capacity tank farm. High-resolution mass metering systems ensure accurate dosing and an electronic weighbridge from Avery Denison verifies precise quantities. Even for small packs, our in-house blow injection moulding process maintains the highest standards. This meticulous approach reflects our unwavering commitment to delivering exceptional quality in every Golden Cruiser product.

Efficient Protection

At Golden Cruiser, we’re not just about providing protection; we’re about delivering unmatched performance. That’s why our products are formulated to offer 50% more performance guarantee than ordinary oils. It promises superior performance you can count on every time you hit the road.

Our fluids provide exceptional protection against high-temperature oxidation and low-temperature sludge buildup, making them the perfect choice for all weather conditions. Whether you’re tearing up the track or navigating through icy roads, Golden Cruiser has your engine covered.