We are an Indo-Japanese joint venture founded in 1985.
In the aftermath of World War II, Japan faced a surge in automobile accidents attributed to the absence of high-quality brake fluids. Recognising this urgent need, CCI (our joint venture partner) embarked on a journey of relentless research and innovation, developing top-tier engine oils, coolants, and brake fluids. This unwavering commitment to quality and excellence propelled CCI to the forefront of the industry, establishing it as a market leader. Today, we proudly continue this tradition of excellence through our technical collaboration with CCI Japan, which commands an impressive 60% market share in Japan and 20% worldwide. Moreover, our esteemed partnerships with all major OEMs in Japan underscore our commitment to delivering excellence.
At Golden Cruiser, we exist to provide exceptional care for vehicles, enabling them to surpass ordinary performance and longevity. We understand that vehicles are more than just machines; they’re integral to our daily lives, whether for personal transportation or livelihood.
We are the exclusive and predominant supplier of over thirty coolants and fifteen brake fluids to leading OEMs in India. Recognizing the prevalence of counterfeit oils in the market, we are dedicated to combating the issue. Our mission is clear: to provide genuine engine oils and coolants, safeguarding the longevity and performance of your vehicle. Leveraging cutting-edge technology, we have developed India’s First FakeSafe Brand, ensuring that every product we deliver is authentic and trustworthy.
Mr. Uday Singh, the founder and director of S-CCI India Private Limited, established the company 40 years ago with a resolute vision to manufacture world class automotive products in India. His relentless commitment to quality and trust has been instrumental in S-CCI becoming the foremost chosen partner for Original Equipment Manufacturers (OEMs) nationwide. Mr. Singh’s adept problem-solving skills have guided the company through industry challenges, leading to the introduction of innovative products that exceed stringent international standards. He was instrumental in developing FakeSafe technology, India’s first technology to combat counterfeit automotive products in the market. His strategic focus on quality assurance and customer satisfaction has driven S-CCI to earn numerous awards and distinctions, solidifying its reputation for excellence and reliability in the automotive industry. Beyond his business achievements, Mr. Singh’s extensive legislative experience as a former Member of Parliament (Lok Sabha) enriches his approach to corporate governance and social responsibility at S-CCI. His tenure in Parliament included serving on numerous committees including the , representing India at the United Nations, and being invited to address students at Yale and Princeton University. He championed policies . These initiatives underscore his dedication to public service, effectively enhancing the company’s Corporate Social Responsibility (CSR) towards sustainability, and education for underserved communities. Mr. Singh has also called for more efficient and committed CSR during speeches at the World Economic Forum. This legislative background has fostered a culture of communication and mutual understanding across all levels of the company. Mr. Singh’s unique blend of industrial expertise and political acumen continues to guide S-CCI’s strategies, ensuring that the company not only leads in market innovation but also contributes positively to societal development.
Cdr Sushil Kumar Singh (Retd.), serving as a Jt. Managing Director at S-CCI since 1999, has expertly guided the company to the forefront of the automotive chemicals industry with his exceptional leadership and strategic insight. His profound understanding of OEM management and formidable relationship building skills have been pivotal in cementing S-CCI’s reputation as a trusted partner in the automotive sector. Under his leadership, the company has not only expanded its operational capacities but has also become synonymous with delivering high-quality products and achieving time-sensitive targets, reflecting his commitment to excellence and efficiency. Mr. Singh has an MSc in Defence Studies from Madras University. His remarkable career in the Indian Navy spanning over 22 years saw him take on numerous key appointments including commanding 2 ships (INS Magar, and INS Guldar) and being second-in-command for 3 ships (INS Atul, INS Prachand, and INS Vijaydurg). He is a qualified gunnery officer, trained in Surface-to-Surface missiles in the erstwhile USSR. He also attended Command and Staff College at Quantico with US Marines. Mr. Singh has served as an Instructor at the School of Maritime Warfare and Tactics, Kochi and at the Defence Services Staff College, Wellington. This experience prior to his corporate tenure instilled in him a rigorous discipline and strategic mindset, which he has successfully translated into his business leadership role. His naval experience, characterised by leadership in high-pressure environments and precise operational planning, has profoundly influenced his approach to navigating the complex and dynamic landscape of the automotive industry. This unique blend of military precision and business acumen continues to drive S-CCI’s growth and helps maintain its reputation as a leader in automotive solutions.
Mr. Ashok Bahadur, a key figure at S-CCI India Private Limited, has been a director since April 2, 2010. His expertise extends across multiple companies, reflecting a robust career in business leadership and highlighting his broad experience in sectors ranging from manufacturing to business services. Ashok’s professional journey is marked by his ability to steer complex operations and his visionary leadership in pursuing business excellence. His commitment to quality and innovation has helped foster robust growth and sustainability within the company. His role extends beyond mere operational management, encompassing strategic planning and the establishment of key partnerships that drive forward the companies’ missions and economic objectives.
Mr. Anirudh Nandi serves as the Technical Director at S-CCI India Private Limited, having joined the company on September 13, 2016. He brings a focused technical acumen to the role, particularly in the development and quality control of coolants and brake fluids. His leadership extends to overseeing the company’s Bhiwadi plant operations, which include not only production but also the manufacturing of packaging materials for S-CCI’s products. He plays an instrumental role in steering the technical direction and innovation within the company. His role is critical in ensuring that S-CCI maintains its reputation for high-quality automotive chemical products in a competitive market. His expertise and technical leadership are vital in aligning the company’s product development with industry standards and customer expectations, ensuring that S-CCI India remains at the forefront of technological advancements in the automotive chemical industry.
Mr. Abhinav Singh, director of S-CCI India Private Limited, combines his academic foundation in Business and Management from London with a passionate commitment to the automotive industry. Having focused his studies on strategic management, operational efficiencies, and market analysis, he is exceptionally prepared for the complexities of the competitive automotive fluid manufacturing sector. At S-CCI, Abhinav leverages his extensive knowledge and youthful vigour to drive strategic initiatives and identify pivotal growth opportunities.
His profound interest in automotive technologies shapes his vision for the company, fueling his dedication to innovation and expansion. Under his leadership, S-CCI is not just responding to industry trends but actively shaping them, aiming to extend its market presence across India. Abhinav’s strategy involves not only enhancing product quality and reliability to meet consumer expectations but also advancing sustainable practices to align with global environmental standards. Through his efforts, S-CCI is poised to redefine industry benchmarks, steering the brand towards a future marked by growth, innovation, and leadership in the automotive sector.
Ms. Malvika Singh, a dedicated political economist, holds a BA (Hons) in Politics and International Relations, an MSc in Political Economy, and a Masters in Public Administration (MPA) from the London School of Economics. With a focus on economic development and public policy, Malvika has collaborated with the Government of India on spatial inequality projects and has expertise in both the South Asian and MENA regions. She has worked with political risk consultancies and publications, including several that have evolved into successful Y Combinator companies. As a part of CSR initiatives, she is committed to improving access to education for girls, especially in rural areas, aiming to empower young women through literacy and financial independence.
Malvika helps S-CCI navigate policy changes and stay ahead of market trends, supporting sustainable manufacturing practices. Her work contributes to a future marked by innovation, sustainability, and positive social impact.
We are proud to have one of the most advanced laboratories in the country that 100% meets universal standards (ASTM, JIS, SAE & BIS). Special development and optimisation are conducted for individual engine metallurgy and operating conditions. This enables us to chemically engineer products that meet and exceed international recommendations.
With these technological capabilities, we fully understand why different anti-freeze coolants and brake fluids are required for different types of vehicles. And S-CCI has been able to provide the latest generation of coolants and brake fluids for modern vehicles. This is why automobile manufacturers worldwide choose Golden Cruiser Coolants and Brake Fluids as the original fill for their vehicles.
At the core of our ethos lies a passion for innovation. We take immense pride in being the first to develop FakeSafe Technology in-house, a testament to our relentless pursuit of excellence. As we continue to innovate and elevate industry standards, you can trust us to provide products that prioritize the health and well-being of your vehicle.
Established in 1985, we are a pioneering Indo-Japanese joint venture dedicated to manufacturing and distributing India’s premier FakeSafe automotive fluids under the esteemed Golden Cruiser brand. Our product range includes:
We are the first choice for the world’s best OEMs. Seven out of 10 cars in India use Golden Cruiser automotive fluids, reflecting our dedication to ensuring the highest-quality manufacturing processes and customer satisfaction.