Golden Cruiser Automotive Fluids | Leading Indo-Japanese JV

OUR STORY

We are an Indo-Japanese joint venture founded in 1985.

What we do

Established in 1985, we are a pioneering Indo-Japanese joint venture dedicated to manufacturing and distributing India’s premier FakeSafe automotive fluids under the esteemed Golden Cruiser brand. Our product range includes:

Our History

In the aftermath of World War II, Japan faced a surge in automobile accidents attributed to the absence of high-quality brake fluids. Recognising this urgent need, CCI (our parent company) embarked on a journey of relentless research and innovation, developing top-tier engine oils, coolants, and brake fluids. This unwavering commitment to quality and excellence propelled CCI to the forefront of the industry, establishing it as a market leader. Today, we proudly continue this tradition of excellence through our technical collaboration with CCI Japan, which commands an impressive 60% market share in Japan and 20% worldwide. Moreover, our esteemed partnerships with all major OEMs in Japan underscore our commitment to delivering excellence.

Why we exist

At Golden Cruiser, we exist to provide exceptional care for vehicles, enabling them to surpass ordinary performance and longevity. We understand that vehicles are more than just machines; they’re integral to our daily lives, whether for personal transportation or livelihood.

We are the exclusive and predominant supplier of over thirty coolants and fifteen brake fluids to leading automobile manufacturers across India. Recognizing the prevalence of counterfeit oils in the market, we are dedicated to combating this issue. Our mission is clear: to provide genuine engine oils and coolants, safeguarding the longevity and performance of your vehicle. Leveraging cutting-edge technology, we have developed India’s First FakeSafe Brand, ensuring that every product we deliver is authentic and trustworthy.

Our Commitment to Innovation

We are proud to have one of the most advanced laboratories in the country that 100% meets universal standards (ASTM, JIS, SAE & BIS). Special development and optimisation for individual engine metallurgy and operating conditions is conducted. This enables us to chemically engineer products that meet and exceed international recommendations.

With these technological capabilities, we fully understand why different anti-freeze coolants and brake fluids are required for different types of vehicles. And S-CCI has been able to provide the latest generation of coolants and brake fluids for modern vehicles. This is why automobile manufacturers worldwide choose Golden Cruiser Coolants and Brake Fluids as original fill for their vehicles.

At the core of our ethos lies a passion for innovation. We take immense pride in being the first to develop FakeSafe Technology in-house, a testament to our relentless pursuit of excellence. As we continue to innovate and elevate industry standards, you can trust us to provide products that prioritize the health and well-being of your vehicle.